Zero-Friction Mobile Checkout: Biometrics, One-Tap Pay, and the End of the Traditional “Cart”
The shopping cart, once the cornerstone of e-commerce, has become its greatest liability. Cart abandonment rates hover between 69% and 80% globally, with mobile abandonment rates even higher as frustrated shoppers struggle with tiny form fields, endless checkout steps, and password fatigue. The traditional cart-to-checkout flow, designed for desktop browsers in the early 2000s, is…
