How much to charge clients as a new web designer
As a new web designer there are so many factors running through our minds. Such as how to hook new web design clients. Will I finish their website on time and will the client be happy with the end result? The million dollar question remains : “How much to charge clients as a new web designer?”
Affordable website design vs Average price for website design
Firstly, lets understand the concept of affordable design. It generally has three different meanings. As the web designer, it basically means that, that is the absolute lowest price that he is willing to charge his web design clients for a website without running at a loss. To the web design client who is launching a start up company that has limited resources, it could possibly mean that he will be getting a site at a bargain price. Lastly, to the web design client who has already built a successful company, it could possibly mean that he would be getting a cheap website. By cheap, I mean that because money is not an issue to him, he might think that getting a website at a ridiculously low price would be ugly and bland and that it would ruin the reputation of his business.
Now, lets look at the average price for web design. As the web designer, it means that he will still be making the same quality designs, but at a price that would give him a good return on his investment. To the start up web design client with limited resources it could mean that the price is simply too much. Lastly, to the successful businessman it could mean an affordable investment for his business.
My Test: Affordable website design vs Average price for website design
Coming back to the million dollar question? How much to charge clients as a new web designer? When I started my web design company I tested the waters with my average price for websites. As I mentioned above, the average price for a design would mean a good return on investment. So even though I was a new web designer with no web design portfolio to show, I had still received a few clients who was willing to give me a shot at my average price.
Then, a few months on I hit a brick wall and decided to change my pricing from the average price to an affordable price. By now, I at least had a web design portfolio to showcase. So, dropping my price was a very drastic step for me, but nonetheless I still received a couple of new web design clients. With more awesome website designs behind my back I started feeling confident again as business was starting to pick up.
That's when I reverted back to my average price for a website design. To my surprise, I was still receiving web design clients even though I was charging them my preferred price.
To conclude, starting off as a new web designer we all want to earn what experienced website designers are earning. Some of us will strike it lucky and earn their average price for a website design. For most of us we will probably have to start with our affordable website design price if not doing it for free.
Graham (Web Designer Cape Town)
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