G Web Design is a web design Cape Town company, however we serve clients throughout South Africa. We create websites for startups, small and medium sized businesses. At G Web Design we believe that every business needs a voice to tell the world what they are all about. Your voice is unique and we would love to share your story. Our main...
Having an eCommerce website or online shop allows your business client to purchase your goods and services directly from your business website. It does not matter whether you provide digital products or physical products eCommerce is for you. It really adds another dimension to the value your business adds to your clients.
Search Engine Optimization (SEO) is the practice of constantly optimizing the content of your website pages in order to organically (without using paid ads) increase its ranking in search engines like Google, Bing, etc. The purpose being to come up on the first page of search engines results to be seen by potential customers to generate leads and sales.
What is Web Design?
Web design or Website design is the process of creating a website. This includes disciplines such as web design planning and website maintenance. It all starts with a plan. The following questions amongst others will crop up:
- What do I want to achieve from having a website?
- Do I have a specific target market?
- Is this a niche market?
- How much online competition is in this industry?
- Do I need to have a strong social media presence with my web design?
- What is my competition offering?
Is this really web design? The short answer is yes. A website is not all about good graphical representation and special animations. Web design is a form of marketing and should be an essential component of your overall marketing strategy.
Your website must be designed in such a way that it answers your customers questions, whilst at the same time selling your offering. Web design is not the first step in creating your online presence, research into your current marketplace is. Things like, What search terms are potential customers searching for now? What are the search trends and what are my competition doing? This planning will give your web design project a solid foundation as you already know more about the online market place than before.
With your web design foundation firmly put in place the other, post design factors, become extremely important. These include SEO (Search Engine Optimization) and website maintenance. SEO will continue to drive your website to where you want it to be, page 1 of Google, Yahoo, etc. Website maintenance will make sure your website is in good health, ensuring security is kept up to date, regular backups are done and update content as you require.
So, before you you create a beautiful web design project, make sure all you bases are covered, that's why we are here, to partner with you and make sure you have everything in place. Contact us now!
Web Design must have pages
Generally any web design project will in one form or another incorporate 4 main pages as your foundation. These will be your Home page, About us page, Services page, Contact us. This structure ensures that when potential customers land on your website they know where to go, your home page should give them a good idea what you do and where they can get additional information. Immediately they need to know how to get hold of you and what services you offer and who you deal with and have dealt with, if you are not a start-up. Your about page sets you apart from everybody else because no one has your story, it will always be unique and can give a personal feel to your business.
Supporting information like testimonials improve your credibility and gives customers a sense of trust in what you do. People like to see what other people have to say about your company. These are really easy to come by, just ask your customers to drop you 3 or 4 lines, the effort is worth the reward.
This is the start of building your website and adding additional pages as you go will continue to build your brand and your search engine rankings.