The importance of website marketing?
So, your web designer has given you a link to your website and you absolutely fell in love with it and you just can't wait to show it off to everyone. Then, your web designer delivers the good news that your website has gone live and suddenly you are searching on Google page 1, page 2, page 3, but the website seems to have disappeared into thin air. Frantically, your head goes into a spin because you think your web designer lied to you, your site has been hacked or you just don't know what to think. So, basically what happened to your website is this...
Your website has a new domain or url (domain or url being the “www.???.co.za” part). Because it is brand new, it first has to be submitted to Google. On a daily basis Google has what is known as Google bots or spiders that crawl the internet (almost like a creepy crawly collecting dirt from a pool), but the Google bots or spiders are collecting information from the internet. Once these bots come across your domain and read its content (information), then only does your website start ranking in the serp (search engine results page) or Google. Still being a fairly new domain it will have to compete with lots of other domains out there from the same industry eg. Web Design Cape Town vs Website Design Cape Town. As we now know, older websites gets a better preference in Google over newer websites.
Fear not, here's a list of strategies to get your beautiful new site seen by potential clients or customers.
Marketing your new website
1. Free advertising
They say there's no such thing as a free lunch, but in some cases there are. Its called free advertising. Every business owners dream. Making a profit and not a cent spent on advertising. So there are quite a few free advertising websites out there, such as Gumtree, Olx, Junkmail, Freeads and so forth. All you have to do is place an ad with your website url in it. This will give your potential clients an opportunity to visit your website and see what services or products you have to offer.
2. Paid Advertising
Paid advertising surely plays a big role in marketing your website. Google and Facebook ads is the first thing that comes to mind when marketing a website through paid advertising. You can't advertise on Google ads if you don't have a site. It could be costly if you haven't the slightest clue of what you are doing and you could end up with no clients that you actually paid for, but if done correctly then you could end up a very happy supplier indeed. Then you get what you call a lead generator. You pay the lead generator and in turn he supplies you with possible leads for your business. From there you can either have the leads visit your site for more details about your business or you can email them directly. That's a win-win situation, when you gain some clients.
3. Business Directories
Business directory websites is for people to find businesses that offers products or services that they need. Listing your website on business directories not only helps being found by potential clients who are actually searching on those particular directories that your site is listed on, but it also creates links for your website which will make your site rank better in Google.
4. Search Engine Optimization (SEO)
Search Engine Optimization also known to web designers as SEO, is the process of making a website rank well in Google. The SEO process could take months, depending how many sites are trying to rank for the same keywords. Therefore, if you decide to have your site optimized through SEO, then it's very important to continue advertising through free and paid advertising as SEO can be a lengthy process. In the end, ranking on page 1 of Google will lead to the success of any business. It shows the importance of having a website and the role it plays in the success of any company.
To conclude, creating a site for your business is only the first step in running a successful business. Marketing your website on free and paid advertising platforms and business directories is definitely going to generate good results. Optimizing your website through SEO or Search Engine Optimization to rank on page 1 of Google, preferably in the first three searches will ultimately see your business sky rocket in no time.
Graham (Web Designer Cape Town)
G Web Design (Web Design Cape Town)